A digital media creative  with passion for human centered design,  user led innovation, emerging technologies and collaborative work culture. I work with  concept development, workshop facilitation, service design and strategic storytelling and content creation.

Design & co-create future opportunities

Ellen, a digital media creative drives digital projects and processes forward. She identifies the needs, problem areas of people, and explores paths to turn challenges into opportunities and solutions in collaboration with diverse interdisciplinary teams.

Ellen has a team-oriented collaborative approach yet independent. She is highly appreciated for her ability to make things happen as well as drive design and process understanding.

Ellen develops customer-centric products and services that deliver value. Her expertise lies in utilizing mindsets and use service design tools and processes to develop concepts and strategies and with customer insights design relevant customer-centric digital services.

Ellen has experience is methods such as design thinking, jobs to be done, value proposition design, mission statement, MVP and Business Model Canvas. She use Personas, Customer Journeys and Agile work methods and have a big interest in trends and technologies.

Ellen has a previous background in communication, events and education and has worked in different industries such as IT-startup, IT/Telecom, and governmental. Over the years she built experience taking on challenges and contributed to change and digital transformation of organisations since 2007.

Ellen currently is employed as a service designer at Handelsbanken, researching, designing and facilitating learning experiences and innovation processes that meet business goals and delivers value for customers.

CV as pdf.


2017 nov – current
Handelsbanken – Service Designer with a passion for people and business life.

2017 jan – 2017 sep
Sapigo – Innovation consultant designing workshops a design thinking educator.

2016 jan – 2016 dec
History Hack – Designer & Facilitator & Creator.

2015 jan – 2015 may
RepMate – winning Seedhack 2015 pitching at Seedcamp Berlin 2015

2015 jan – 2015 may
Britny – Digital Strategy Internship day-to-day in an digital web-agency.

2015 sep – 2016 june
TechSoup – Nordic Communication Manager developing a remote team.

2011 nov -2013 june
Digidel 2013 / The Internet foundation IIS – Communication Digidel 2013 HQ.

2008 aug – 2011 nov
AV Media Trelleborg – ICT/Media educator driving digital transformation and change.

2008 jan – 2008 jul
Softscan  – Sales Consultant for the Norwegian market.

2007 aug – 2008 nov
Metod & Fakta – Marketing Manager for learning experiences

2007 jan – 2007 jul
Softscan – Sales consultant for the Swedish market learning.

I have also done work in hotels & restaurant businesses, health care, in kindergardens, gigs in the event-industry and spent 5 summers as a leader at childrens camps, all jobs that gave me valuable insights and made me grow as a person.



Diploma in higher Vocational Education for Media Creative – Hyper Island 450 HVE credit points

Media & Communication Bachelor – Malmö University
Exchange semester – Queen Margareth University Edinburgh

Design for Sustainable Co-Creation, 7,5 hp mastercourse Konstfack 2017

Courses in selection

Agile meets Design Thinking – Coursera 2017
Filmmaking – Skurups folkhögskola – summer 2012
Documentary filmmaking – Fridhems folkhögskola – summer 2010
Journalistic writing – Folkuniversitetet Malmö 2010
Graphic Design – Malmö University  7,5 p evening course  2006
Digital Imaginary – Malmö University 7,5 p course 2005
Practical Theatre Studies – Malmö University 15 p course  2004
Basic Webdevelopment – Malmö University 7,5 p 2003


Photo: Lars Lundqvist