Ellen ability is to merge creativity and strategy, drive positive change and innovation, facilitate collaboration, and solve complex problems. Ellen is dedicated to understanding and enhancing user experiences, creating value for both customers and businesses.
Her passion for staying at the forefront of industry trends, curiosity about new technology such as artificial intelligence, and commitment to making a difference in the world make her love working within service design and UX research.
Recently she has been studying social science methods to understand the global politics of AI and the transnational social powers involved in its design, implementation, and regulation.
2022– Zington Xperience AB, Service Designer and UX-researcher
Assignment as a UX-researcher at SEB for the private market as well as the corporate segment.
2017–2022 Handelsbanken, Service Designer
Promoted and trained in design and customer-centred methods and design thinking, worked agilely, planned and led workshops on topics such as vision, customer-driven concept development. Interviewed stakeholders and customers and created UX sketches. Planned and conducted design thinking workshops for innovation days and Design Sprints based on customer needs and business goals, environmental scanning.
2017 Sapigo, Innovation Consultant
Conducted Design Thinking training for Telia DIVX, Design Thinking breakfast and ”Storytell your values” workshop for over 200 Business Wellness consultants.
2015–2016 History Hack, Project Manager, Workshop Designer & Facilitator
In collaboration with Trelleborg Museum, managed and designed co-creative and multidisciplinary innovation workshops.
2015–2016 TechSoup Nordic, Communications Manager
Marketing, developed strategies and target groups, and led digitalisation efforts.
2015 Tech Open Air Berlin, Satellite Event with Wired Germany as Sponsor
Designed and conducted workshop about “Customer Centricity solutions”.
2015 RepMate, Co-founder
After winning Seedhack in January 2015, we worked to apply for pitching at Seedcamp in May 2015.
2015 Britny, Digital Strategy Intern
Internship in digital strategy.
2014 Tech Open Air Berlin, Satellite Event ”The Hyper Island Way” with Polio as Sponsor
Designed and conducted a workshop based on learnings from Hyper Island.
2011–2013 The Internet Foundation, Communications Officer & Web Manager for the Digidel 2013 Campaign
PR work, communication strategy, content production for web, social media, planning and execution of conferences and events, responsible for web development, project financing.
2008–2011 AV-Media Trelleborgs Kommun, ICT and Media Educator
Digitalisation, transformation and change management based on the needs of students and teachers. Designed and led courses in digital storytelling, social media, film in school, basic digital competence, and explored new cloud-based solutions such as streaming media and shared documents.
2007 Metod & Fakta, Marketing and Project Manager
Project manager and marketer for educational courses for teachers and principals.
2007, 2008 Softscan, Presales Consultant / Closing Consultant
Sales representative at an IT security company for a cloud-based security solution for the Swedish and Norwegian markets.
EDUCATION
2024, Malmö University
Global Politics of Artificial Intelligence – Transnationalism, Agency, and Governance, 15 credits
In this course, we applied social science methods to understand the global politics of AI and the transnational social powers involved in its design, implementation, and regulation. Themes included global governance and geopolitics, global production chains, international political economy, ethics and society, and decision-making and democracy.
2023, Umeå University
Ethnographic Interviews and Cultural Analytical Interpretation, 7.5 credits
Using ethnographic interviews, I explored the learning and usage of AI tools within creative professions.
2017, Konstfack
Design for Sustainable Co-Creation, 7.5 credits (Master’s level)
The course covered system design and design processes for co-creation.
2013–2015, Hyper Island
Diploma in Higher Vocational Education for Digital Media Creative (450 HVE credit points)
Practical focus on digital media and creative processes. Included practical and theoretical elements in digital production, project management and innovation, new technology, agile work, and design processes.
2001–2005, Malmö University
Bachelor’s Degree in Media and Communication Studies, 180 credits
Understanding of media influence through courses in media theory, communication, journalism, and digital media. Thesis on visual rhetorical communication.
2004, Malmö University
Digital Imaginary, 7.5 credits
The course explored digital imagery (when the digital camera was new).
2004, Malmö University
Drama for Study and Staging, 7.5 credits
Studies of dramatic works and production of the play ”A Raisin in the Sun” for the first time in Sweden.
CERTIFICATIONS
2023, Interaction Design Foundation
AI for Designers
Certificate in AI for designers, focusing on integrating AI into design processes.
2023, DeepLearning.AI
AI for Everyone
Certificate in AI fundamentals, led by Andrew Ng.
2023, DeepLearning.AI
Generative AI for Everyone
Certificate in generative AI and its applications, led by Andrew Ng.
2023, Coursera (Google)
Foundations of User Experience Design
Certificate in foundations of user experience design.
2022, Yogaleela
Yoga Nidra, Yoga Alliance Certified Coach
Certified coach in Yoga Nidra through Yoga Alliance.
2022, Copenhagen Institute of Interaction Design
Digital Learning Workshop Service Design
Workshop in service design for digital learning with a focus on service blueprint.
2021, IDEO
Human Centered Service Design
Certificate in human-centred service design.
2021, AJ & Smart
Jake Knapp – Design Sprint Masterclass
Certificate in Google design sprint masterclass led by Jake Knapp.
2020, Interaction Design Foundation
User Research – Methods and Best Practices
Certificate in user research with methods and best practices.
2019, Scaled Agile Inc.
Certified SAFe Agilist
Certified SAFe Agilist focusing on scalable agile methodology.
2008, Peace Quest
Training for Trainers – Conflict Management
Training in conflict management for trainers.
COURSES
2022-2023, Presens Theatre
UCB Improv Comedy, Levels 1, 2, 3, 4
Courses in improvisational comedy based on UCB’s methodology at various levels.
2022, Folkuniversitetet Stockholm
Creative Writing
Course in creative writing.