Driving Value Through (AI-Enhanced) Design
In today’s fast-paced digital world, AI has the potential to significantly enhance both customer and employee experiences. I specialise in identifying where AI can bring the most value to your organisation, using strategic design and user-centred methodologies.
To pinpoint how AI can best support your business, I begin with a ”As Is” state mapping out existing workflows and processes using user and stakeholder research and internal data to and methods like Service Blueprints, Customer Journey Mapping. This allows us to identify key pain points and inefficiencies—whether it’s repetitive tasks, time-consuming processes, or complex data handling and critical areas as well as important focus areas for customer and business. The next step is to set a ”Future state” and validate value.
From here, we with a systematic approach can go deeper and co-creative innovate solutions of our highest ranked problems with most value, prototype and test them step by step to make sure money and time are wisely spent and solutions are well-aligned with user needs and business goals.
I bring expertise in:
- Service Design Methods to identify where AI can simplify processes and enhance user satisfaction.
- User Experience Research to understand how AI can meet user needs and expectations.
- Workshop Facilitation for Design Thinking and AI Ideation Sessions, helping your teams understand AI capabilities and co-create innovative solutions.
- Agile Methodologies to iteratively develop, test, and refine AI tools, ensuring they adapt quickly to user feedback and business needs.
By leveraging AI thoughtfully, I can help your organisation automate routine tasks, provide deeper insights, and create more engaging user experiences. Reach out if you need help with;
- Service Design
- Research
- Generative AI
- Ideation
- Workshop facilitation
- Google Design Sprint